Sloctech - Custom Software & Web Development Company
SEO & Digital Marketing

Digital Marketing & Performance PPC

Targeted pay-per-click (PPC) advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn paired with landing page conversion optimization.

Digital Marketing & Performance PPC illustration

Data-driven Google Ads, Meta Ads & conversion rate optimization campaigns.

The Problem

Why teams come to us for digital marketing & performance ppc

Scale lead generation immediately with high-ROI paid media campaigns. Sloctech manages targeted performance marketing campaigns—crafting intent-focused Google Search Ads, engaging Meta visual ads, B2B LinkedIn campaigns, and custom high-converting landing pages.

What We Build

Included in every Digital Marketing & Performance PPC engagement

Google Search & Shopping

Intent-targeted search ads capturing ready-to-buy searchers.

Meta (FB/Insta) Retargeting

Engaging visual ad creatives bringing visitors back to convert.

LinkedIn B2B Campaigns

Precision targeting of decision-makers by job title and company size.

Conversion Tracking

Wiring GA4, Google Ads Tag and Meta Pixel so conversions are attributed to the right channel.

Deliverables

What you receive

  • Immediate Lead Generation Flow from Day One
  • Strict Cost-Per-Acquisition (CPA) & Return On Ad Spend (ROAS) Tracking
  • A/B Tested Custom Landing Pages Built for Maximum Conversions
  • Transparent Ad Spend Budgets with Zero Hidden Agency Markups
Process

Discovery to delivery to support

  1. 01

    Target Audience & Keyword Research

    Identifying negative keywords, high-intent terms, and audience demographics.

  2. 02

    Ad Copy & Landing Page Design

    Writing compelling ad text and designing responsive landing pages.

  3. 03

    Campaign Launch & Bid Management

    Structuring smart bidding strategies to minimize cost per lead.

  4. 04

    A/B Testing & Scaling

    Continuously testing ad headlines and reallocating budget to winning ads.

Technology stack

The stack below is what we reach for by default on this work. We pick per project, and we will tell you plainly when your requirements point somewhere else.

Google Ads Meta Ads Manager LinkedIn Campaign Manager GA4 Google Tag Manager

Industries served

Sectors where we have shipped this kind of work and understand the constraints that come with them.

B2B Services E-Commerce Real Estate Education Healthcare
Scope, Cost & Ownership

What drives the number on your quote

Cost factors

  • Number of distinct user roles and the permission rules between them
  • Third-party systems to integrate, and how well documented their APIs are
  • Whether existing data has to be migrated, and what condition it is in
  • Depth of custom design versus adapting an established design system
  • Compliance or audit requirements that change how we build and test

We quote after a scoping call, itemised by module, so you can see what each part costs and drop anything you do not need.

Typical timeline

Timelines follow scope, so we give you one at the end of discovery rather than before it. What we can commit to up front is the shape of the schedule:

  • Discovery and a written scope before any build work starts
  • Working software demonstrated on a fixed sprint cadence, not just at the end
  • A dated delivery plan you approve before we commit to it

What you own

  • Full copyright in the source code we write for you, assigned on final payment
  • The repository, its history, and the deployment configuration
  • Database schemas, migrations and technical documentation
  • Accounts and infrastructure registered in your name, not ours

Third-party libraries keep their own open-source licences, and any commercial component is listed in the quote before you sign.

FAQs

Digital Marketing & Performance PPC questions we get asked

How much should we spend on Google Ads per month?

We work with budgets starting from $500/mo up to large enterprise spends. Every campaign is monitored daily to ensure positive ROAS.

Talk to an Engineer

Get a quote for Digital Marketing & Performance PPC

Tell us what you are trying to build. A senior engineer reads every request and replies with honest guidance and an itemised estimate.

Service Digital Marketing & Performance PPC

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